---
title: "Why the biggest strategic dec… | Insights — Lyoen & Partners"
url: https://lyoenandpartners.com/insights/why-the-biggest-strategic-decisions-are-being-made-in-the-next-12-months
description: "PwC (Jan 8, 2025) \"Why the biggest strategic decisions are being made in the next 12 months\" argues the next year could define one of the largest investme…"
lang: en-US
---

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Wednesday, January 8, 2025strategy

# Why the biggest strategic decisions are being made in the next 12 months

PwC (Jan 8, 2025) "Why the biggest strategic decisions are being made in the next 12 months" argues the next year could define one of the largest investment cycles in decades — new capacity, data centres, grid upgrades, automation, supply-chain reconfiguration. The piece classifies organisations into three groups: Hesitators (siloed actions or small pilots, waiting for clarity, risking forced reactive decisions); Stalled Strategists (scoped impact and framed strategies but blocked by competing priorities, resource constraints and unclear execution paths); and First Movers (stress-tested growth strategies, accelerated investment). The core problem is not information but the inability to coordinate, interpret and act on what is already knowable. Direct relevance for SEA mid-market boards prioritising 2026 capex.

Sources

PwC (https://www.pwc.com/us/en/america-in-motion/strategic-decisions-geopolitical-uncertainty.html)

Topic: Decision Quality: https://lyoenandpartners.com/insights/topic/decision-quality

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