---
title: "Your business is a decision-m… | Insights — Lyoen & Partners"
url: https://lyoenandpartners.com/insights/your-business-is-a-decision-making-engine
description: "Fast Company (Nov 21, 2025) \"Your business is a decision-making engine\" by Christian Jacobsen argues every business is at its core a decision-making engin…"
lang: en-US
---

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Friday, November 21, 2025ai-in-boardroom

# Your business is a decision-making engine

Fast Company (Nov 21, 2025) "Your business is a decision-making engine" by Christian Jacobsen argues every business is at its core a decision-making engine — strategy, culture and technology are inputs and products and services are outputs, with success determined by how quickly, well and widely the organisation makes and executes decisions. Key tenets: healthy organisations have a clear signal system where anyone can flag "we need a decision here," with explicit owners; speed without rigour is chaos and rigour without speed is bureaucracy, so the best organisations balance both; in the AI era, decision systems are the ultimate competitive advantage; and AI will only make organisations smarter if humans are clear about what decisions need to be made and how. Useful diagnostic for SEA mid-market boards stuck in meeting overload.

Sources

Fast Company (https://www.fastcompany.com/91447014/your-business-is-a-decision-making-engine)

Topic: Decision Quality: https://lyoenandpartners.com/insights/topic/decision-quality

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