How CEOs Can Beat the Transformation Odds

Boston Consulting Group (Jun 21, 2024) "How CEOs Can Beat the Transformation Odds" reports global analysis showing only 1 in 4 transformations deliver value-creating, enduring change. Five truths surface from the data: starting a transformation while a company's total shareholder return is level or ahead of peers delivers 2.7 percentage points higher TSR over three years versus launching after falling behind; R&D spending above industry average is associated with a 2.9 ppt improvement in TSR during the transformation; and when transformations fail, the cause is usually not execution but lack of alignment between CFO, CSO and CTO. Pointed read-out for SEA mid-market boards weighing transformation timing and CFO-CTO-CSO coordination.