Why corporate integrity is key to shaping future use of AI

World Economic Forum (Oct 14, 2024) "Why corporate integrity is key to shaping future use of AI" argues corporate integrity now extends beyond legal compliance to include the ethical deployment of AI systems. Companies are strengthening due diligence with ethical rules, guiding principles and internal guidelines, drawing on AI-governance standards such as ISO 42001 and initiatives like the OECD's AI Incident Monitor. Stat highlighting the implementation gap: 73% of US C-suite executives believe ethical AI guidelines are important, but only 6% have developed them. The piece notes recent litigation underscoring AI liability — citing Air Canada being held liable for its chatbot giving bad advice to a passenger — and urges boards to make AI ethics integral to strategy, oversight and risk. Direct evidence for SEA mid-market boards now writing AI charters.