Why Misinformation Spreads Faster in Crises — And Why Businesses Should Worry

Gulf Business examines how geopolitical crises create the ideal conditions for misinformation to infiltrate corporate decision rooms, with International SOS experts warning that decisions driven by unverified information expose organisations to financial, reputational, and legal risk. The article introduces a practical decision-quality framework: anchoring actions to measurable, verifiable triggers rather than assumptions or emotional signals, and establishing a single trusted information funnel with clear accountability. For SEA mid-market CEOs, this is directly actionable as a cognitive-bias and decision-log discipline — formalising what triggers a decision, who owns verification, and how information is validated before it shapes strategy.